Role Overview:
The Head of Marketing and Communication is a senior leadership role responsible for overseeing and driving all marketing and communication strategies, initiatives, and activities within the organization. The role involves developing and executing comprehensive plans to enhance brand visibility, market share, and customer engagement.
Main Duties and Responsibilities:
Strategy Development:
- Develop and implement the overall marketing and communication strategy aligned with Termiis objectives and brand identity.
- Identify target audiences, market segments, and key messaging to effectively reach and engage customers.
Team Leadership:
- Lead, manage, and mentor the marketing and communication team, fostering a collaborative and high-performance work environment.
- Delegate tasks and responsibilities, ensuring team members are aligned with the strategic goals.
Brand Management:
- Maintain and enhance Termii’s brand image and reputation in the market.
- Ensure brand consistency across all communication channels and marketing materials.
Campaign Management:
- Plan, execute, and measure marketing campaigns across various channels, such as digital, social media, traditional media, events, and more.
- Monitor campaign performance, analyze data, and make data-driven adjustments to optimize results.
Digital Marketing:
- Oversee digital marketing efforts, including website management, SEO, SEM, social media, email marketing, and content strategy.
- Stay updated on digital marketing trends and emerging technologies to maintain a competitive edge.
Public Relations and Communication:
- Develop and implement effective communication strategies for both internal and external stakeholders.
- Approve media relations, press releases, and crisis communication to protect and enhance the company’s reputation.
Market Research and Analysis:
- Conduct market research to identify industry trends, customer preferences, and competitive landscape.
- Use market insights to adapt strategies and capitalize on market opportunities.
- Use a data led approach in all research
Budget Management:
- Create and manage the marketing and communication budget, allocating resources effectively to achieve desired outcomes.
- Monitor expenses and ensure cost-effectiveness in all marketing activities.
Collaboration:
- Collaborate with cross-functional teams such as sales, product development, and customer support to align marketing efforts with broader business goals.
Qualifications:
- Bachelor’s or Master’s degree in Marketing, Communication, Business, or related field.
- Proven experience (at least 8+ years) in marketing and communication roles, with at least 3+ years in a leadership position.
- Strong leadership and team management skills, with the ability to inspire and guide a diverse team.
- Excellent strategic thinking and problem-solving abilities.
- In-depth knowledge of various marketing channels, including digital and traditional.
- Proficiency in data analysis and using analytics tools to drive decision-making.
- Exceptional written and verbal communication skills.
- Experience in crisis management and handling media relations is a plus.
- Familiarity with industry-specific regulations and compliance.
- Adaptability to changing market trends and technologies
Benefits and Perks
- Comprehensive health and wellness benefits
- In addition to national and state observed holidays, team members get 20 days paid time off.
- 10 paid study leave days per year
- 10 paid sick days per year
- Light daily refreshments at work
- Hybrid Work Structure (3 days remote, 2 days On site)
- Paid parental leave days for new parents (i.e Maternity/Paternity leave)
- 13th Month
- Celebration benefits (Birthday, Wedding, Childbirth)
- Monetary Support (in the event of loss of a loved one)
- Interest Free Staff Loan
- ICT Allowance
- Learning and Development opportunities e.g Udemy
Termii follows and encourages fair and non-discriminatory employment practices. At Termii, we believe that every individual should have access to equal employment opportunities irrespective of race, colour, religion, gender, sexual orientation, age, marital status, disability. Termii also ensures its work environment is healthy and safe and strongly prohibits any form of harassment.
